Video content can be added to websites to increase user engagement and provide further information about a topic. There are several key differences between how search engines view video content compared to text, these are explored within our Hangout Notes, along with recommendations from Google for optimising video content to increase the likelihood of your videos appearing within search results.

Google Treats YouTube the Same as Any Other Website

October 29, 2019 Source

Google treats YouTube pages the same as on any other website and doesn’t give them any preference in the SERPs. YouTube pages can rank like pages on any other site.

Use Video File Structured Markup to Tell Google Which Countries a Video is Available In

August 9, 2019 Source

For videos that are only accessible in certain countries, make sure that the pages they are on are accessible in the HTML for all users, and that the video only plays for users in the right countries. Use video file markup to tell Google which countries the video is available in.

Google Validates That Videos Are a Good Context Match For Pages They Appear on

May 1, 2019 Source

Google takes longer to index video and images compared to text content. For videos, Google needs to confirm that it is a reasonable video for the page before displaying it in search.

Related Topics

Copyright/DMCA Thin Content Duplicate Content Embedded Content Images User Generated Content Hidden Content Interstitials Expired Content Keyword Optimization Header Tags Page Structure Web Spam