Video content can be added to websites to increase user engagement and provide further information about a topic. There are several key differences between how search engines view video content compared to text, these are explored within our Hangout Notes, along with recommendations from Google for optimising video content to increase the likelihood of your videos appearing within search results.

Google Validates That Videos Are a Good Context Match For Pages They Appear on

May 1, 2019 Source

Google takes longer to index video and images compared to text content. For videos, Google needs to confirm that it is a reasonable video for the page before displaying it in search.

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