What does this report contain?
Pages that share an identical title, description and near identical content with other pages found in the same crawl, excluding the primary page from each duplicated set. The primary page from each duplicated set of pages is based on the highest DeepRank.
How can this report be used?
Duplicate pages can result in the dilution of authority signals and social shares, which can affect the potential performance and reduce the crawl efficiency of the site. This report shows the number of instances of duplication of a page, not the total number of duplicate pages. In each case, it's likely that the primary duplicate shown is the main version which should be kept, and all duplicates of these pages should be resolved by removing internal links to the URLs, redirecting all duplicate URLs to the primary URL, or adding canonical tags which point to the primary duplicate.