Launching an International Site with DeepCrawl

Redirect/hreflang errors can be disastrous, DeepCrawl makes fixing them easy for me

Dawn Anderson, Marketing Director, Move it Marketing

Confident Your Customers Always Land on the Right Version of Your Site for Them?

These days even the smallest businesses tend to be global. Providing content in your customers’ first language is a must. A Eurobarometer survey confirmed that only 18% of people would frequently buy online in another language, and 42% said they would never buy online in a language that was not their own.

Telling search engines which of your sites is most relevant to a user, based on their language and location is not as straightforward as it sounds. See how DeepCrawl will get your international site Google friendly.

world metrics
imac showing broken hreflang report

See how DeepCrawl will get your international site Google friendly?

Broken hreflang Links

These hreflang tags will be ignored by search engines. Hence, the correct URL should be identified, or the hreflang tag should be removed.

Make Sure Your Global Content Is Setup Correctly and Resonates with Each Regional Audience

Make sure your site is properly tagged for each location. Ensure that search engines serve results to users in the right language.

Pages with hreflang Tags

These pages may show an alternate URL in search results that might be more appropriate for a user in a different region with a different language setting. These can be reviewed to find pages you are expecting to have a hreflang alternative page.

Pages without hreflang Tags

These pages will not show any alternate URL in search results that might be more appropriate for a user in a different region with a different language setting. These can be reviewed to find pages missing a hreflang alternative page, that may need one (or more).