DeepCrawl Automator – SEO QA

DeepCrawl Automator is a one of a kind product that helps to avoid traffic and revenue loss by mitigating the risk of introducing harmful code changes with new releases.


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At DeepCrawl, we strive to continually learn about and solve the key difficulties faced by our clients. One of the biggest challenges our customers face is ensuring that the code changes being made to their websites do not negatively impact their technical SEO health or revenue from organic search.

With this in mind, we’ve set about building a solution that helps bridge the gap between SEOs and the engineering teams they work with.

Automator works by plugging into a business’s code deployment and QA system to test for SEO regressions as soon as changes are pushed to a development environment. If SEO issues are found, Automator will instantly send notifications to relevant stakeholders, and can even block the deployment system from pushing defective code to a live environment.

Key Features

Mitigate Risk

SEO and development teams can be immediately alerted to any potential SEO problems introduced through a new code release, avoiding a drop in search engine visibility and mitigating the risk of deindexing revenue pages.

Protect Revenue

Bring SEOs and developers together to minimise risk, disruption to site performance and ultimately revenue.

Save Time

Automating SEO checks allows SEOs and developers to increase efficiency and allow them to focus on strategic revenue opportunities rather than tactical and labour intensive manual QA tasks.

Benefits for the whole team

Benefits for SEO, DevOps, QA and Engineering teams, by preventing errors being released, speeding up development and QA processes and reducing the impact on production environments.

Benefits for SEO Teams

  • Prevent SEO errors from being released
  • Reduce the time spent on labour intensive manual QA tasks so you can focus more on strategic initiatives
  • Drive an SEO centric culture by integrating it within the release pipeline

Benefits for QA Teams

  • Speed up QA Process
  • Perform full SEO QA analysis on any code that is scheduled for release
  • Reduce time spent testing for SEO issues

Benefits for Engineering Teams

  • Direct integration into CI/CD pipelines
  • Reduce impact on the production environment
  • Reduce development costs

Benefits for DevOps/Release Management Teams

  • Enable faster development cycles
  • Prevent likelihood of rollbacks
  • Save costs on fixing bugs

How does Automator work?


Automator, deployed as part of your organisation’s QA process, crawls environments with new code and flags critical issues that the new release will potentially cause. The tool integrates with CI and CD pipelines, enabling development teams to do a 360 QA analysis on any code that is scheduled for release, without impacting the production environment.

Automator will quietly crawl for SEO issues, and alert stakeholders only when it finds issues that exceed certain thresholds. This helps Automator users save themselves time, money, and the headaches which are typically associated with doing SEO within the context of an Agile organisation.

Automator is already being used to test deployments and protect revenue in some of our largest clients, and won “Best Software Innovation” at the MENA Search Awards in September. If you’d like to find out more about how it works and how you can implement it into your business’s workflow, please submit your details below.

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What People Say About Us

Nick Wilsdon

Search Product Owner, Vodafone

DeepCrawl have managed to build the most comprehensive website crawler in the market today. For any SEO or digital team looking to conduct technical SEO audits, their data is simply the best available.

Sebastian Simon

Senior SEO Manager, heine

DeepCrawl Automator is a very reliable tool. We used Automator, for example, to check if anything is redirecting where it shouldn’t be. It’s a great relief to know there is something that will notify me if anything has changed.

Bartosz Goralewicz

Co-founder, Onely

DeepCrawl was a first Saas crawler I ever used and I only needed couple of minutes to start using DeepCrawl’s data. If you are new to crawling this is definitely a great fit to get you started with onpage & technical SEO.

Lauren Jones

Head of Response Media / Board Director, PHD UK

I have been using DeepCrawl since it first launched I haven't looked back. The sheer level of engineering that has gone into this product makes it one of if not the best enterprise level crawl solution on the market.

Tom Nash

Performance Strategy Director, OMD EMEA

If you combine my hours, the team’s, and all the tasks involved, you’re looking at adding an extra person to the team to cover off what DeepCrawl does for us. As a result, we’re able to spend more time on solving problems and driving performance for our clients.

Sam Hurley

Founder, NOVOS

I've tried many cloud-based crawler tools and DeepCrawl is by far the best at providing actionable insights. I was easily able to visualise trends and issues to developers which helped us increase the number of organic visitors by over one million.

Andor Palau

Head of SEO, Peak Ace

We use DeepCrawl on a daily basis and it has been our go-to software for years now. Personally speaking, DeepCrawl has helped me so often when auditing websites - it is definitely one tool I wouldn’t want to be without.

Jared Gardner

Head of SEO, Qualtrics

Thanks to the cloud-based design of Deepcrawl and historical comparisons, I was able to repeat a crawl using complex configurations from anywhere in the world and quickly compare the changes to past crawls to take action. I could not have done that with a desktop based crawler.

Jordan Small

Senior Software Engineer, wikiHow

Using DeepCrawl has significantly increased my productivity in terms of SEO site monitoring. Given the size and scale of wikiHow, DeepCrawl’s crawling abilities let me perform auditing across our site that wouldn't be possible by manual means.

Arsen Rabinovich


There's nothing on the market that's better than DeepCrawl when it comes to conducting comparison crawls during migrations of large scale enterprise websites.

JP Sherman

JP Sherman

Enterprise Search & Findability Manager, Red Hat

I use DeepCrawl to identify issues in my enterprise level site "at scale", it helps me prioritize issues and I use the API to pull data into our databases and run custom reports.

Casie Gillette

Senior Director of Digital Marketing, KoMarketing

One of the things I really like about DeepCrawl is the ability to visualize issues quickly. I can get a snapshot of errors, redirects, canonicals, hreflang tags, etc without having to export and sort through the data.

Grant Simmons

VP of Search Marketing,

There aren't many tools that scale effectively to truly deliver on the enterprise-level promise offering rock-solid deliverables and actionable insights. The features, functions and reports all put Deepcrawl at the top of our list.

Maria Cieślak

Head of Technical SEO, Onely

DeepCrawl is the crawler that all SEOs should have in their toolbox. Their clean reports and filtering options make digging deeper into massive amounts of data an absolute pleasure.

Igal Stolpner

VP Growth,

Since we started using DeepCrawl, spotting critical issues has become painless, even for a site with tens of millions of pages like You can easily feel that it was built by Technical SEOs who understand the day-to-day pains of SEO teams.

Frequently Asked Questions

How do notifications work?

Notifications can be sent at the end of each test via Email or Slack.

What are Test Suites?

A Test Suite is a group of tests you wish to run across a specific domain.

You can create multiple Test Suites for each domain should you wish to group them based on different outcomes for example site speed, stability, missing pages.

What CI/CD tools does Automator integrate with?

Automator can connect to all major CI /CD tools.

We provide two ways of integrating – either via the API or through a shell script. We provide full step by step instructions for both scenarios as well as a highly accurate API documentation.

What is Automator?

Engineering teams often release code without understanding the full impact it can have on the overall SEO performance of the website.

This creates risk for sudden losses of traffic, rankings and in turn overall revenue.

DeepCrawl’s Automator gives development teams the ability to test their code for SEO impact before pushing to production with a smart, automated and frictionless tool that allows for better collaboration between development & SEO/Marketing teams.

What is SEO QA?

SEO QA (Quality Assurance) is the process of testing code to identify any potential SEO regressions before changes are pushed live. Integrating SEO QA into the code deployment and traditional QA process enables SEO teams to quickly identify and fix issues before they are released, in order to prevent any negative impact to site visibility, traffic and revenue.

Got questions?

If you’d like to find out more about DeepCrawl Automator, feel free to drop us a message via our Contact Us page. We’d be happy to answer any questions.

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