Gro were appointed by The Express Group to increase digital traffic and income with a particular focus on OK! magazine. Following OK’s website redesign, the initial objective was to maximise organic search traffic and income.
Tom Nash heads up the SEO team, who work with huge enterprise clients, with domains stretching into the millions of pages. To ascertain a complete picture of their site behavior, Tom Nash and his team needed enterprise-level tools to match. Localized crawling solutions just could not handle sites of this scale.
One of Semetrical’s clients had been hit by the infamous Penguin update, so they needed to carry out a large scale link removal and disavow project. With so many links to manage, they needed an efficient method of identifying which links were still live in order to prioritize each domain.
One point of concern for the team when implementing this new sub-directory structure, was their hreflang implementation.
Not only does IG want to provide a great user experience and therefore serve users content in their own language, but there are also a number of legal implications within the spread betting arena, which mean that certain content should not be displayed to users in certain locations.