Answer Box Results Vary by Location
Answer box results vary depending on location and will pull through local search results where applicable.
Wikipedia and MyBusiness Entries Help Google Understand Brands
It can be tricky for Google to identify brand names from individual words. Making sure a brand is listed in places like Wikipedia page and Google MyBusiness can help Google understand that a search term is a brand name and not individual words.
Add Organization Markup & My Business for Best Chance to Be Shown in Knowledge Panel
John recommends adding organization markup and Google My Business listing to give Google a stronger reason to show your business in the Knowledge Panel.
Search Console Country Targeting Doesn’t Affect Language
If you target a specific country in search console then you will get a boost local rankings for that location, but it won’t impact searches for same language in a different location.
Search Console Analytics Only Includes a Single Impression per SERPs Page
In the new Search Analytics, if a domain appears multiple times in the same search results, it only counts as a single impression, including local results. The highest position from the results is taken and used for average calculations.