With importance being placed on mobile first indexing, ensuring a website is mobile friendly and provides a positive experience is essential. Our Hangout Notes cover insights from Google around mobile friendliness, along with best practice guidance to ensure your website is set up for mobile success.

Mobile-friendly Test Doesn’t Respond to Robots.txt Rules

August 9, 2019 Source

The Mobile-friendly test uses the same version of Chromium that is used for rendering so shows an accurate version of what Google will be able to index. However, the Mobile-friendly Test doesn’t follow robots.txt rules so won’t be able to show if certain JavaScript files are being blocked. Test for this in the URL Inspection Tool.

When Changing a Favicon Ensure All Pages Are Updated to Display the Change

June 14, 2019 Source

When updating a favicon for mobile search, John recommends ensuring all pages are updated and the favicon is consistent across the site, in order to display a clear signal to Google when they re-crawl the pages.

New Sites Will be on Mobile-first Indexing by Default

May 31, 2019 Source

Google is now switching to mobile-first indexing by default for new websites.

Favicons Now Appear in Mobile Search Results

May 31, 2019 Source

Favicons are now shown in mobile search results in Google. They don’t require any changes from webmasters as they are updated automatically.

Resource Loading Errors Within Mobile Friendly Test and GSC Don’t Reflect Indexing Errors

May 28, 2019 Source

Within the Mobile Friendly Test and Inspect URL Tool, Google fetches all of the page content and embedded URLs including images, fonts and JavaScript, which can sometimes cause timeout issues. However, this shouldn’t affect the indexing of the content for search results due to caching and the use of older versions of files.

Ensure Google is Able to Crawl All Resources Required for Mobile Friendliness

May 17, 2019 Source

When testing sites for mobile friendliness, Google needs to render the page and will be unable to confirm if it is mobile friendly if it cannot access all of the content and resources required. The Mobile Friendly Testing tool can be used to check if there are any resources required for mobile friendliness that are blocked e.g. CSS or JavaScript.

Content Hidden in Tabs on Mobile Sites Will Not Appear in Featured Snippets

May 10, 2019 Source

Content which is contained behind a tab on a mobile site will not appear within featured snippets in search results, this is due to Google only wanting to show something in a snippet if they can be sure the user will be able to easily find the content when they visit the page.

Mobile-first Indexing Rolled Out to Over 50% of Websites

May 1, 2019 Source

Google has switched over to mobile-first indexing for over 50% of websites and the team is on track with regards to rolling this out to the remainder of websites.

Related Topics

Dynamic Serving Mobile Interstitials Mobile-first Indexing AMP Responsive Design Separate Mobile Sites