PageRank

PageRank is an algorithm used by Google to measure the importance and quality of a page to help rank it within search results. As a key element to Google’s algorithm, it is important to understand how PageRank is determined and how it is used. We cover this within our Hangout Notes along with further insights from Google.

Value of Backlinks Changes Over Time as Sites Grow in Size & Adds More Links

May 1, 2019 Source

Backlinks don’t lose their value directly because of their age, but PageRank is distributed more broadly over time as the linking site publishes pages and increases the volume of links.


Unlinked Brand Mentions Don’t Pass Any Value

December 21, 2018 Source

If a web page mentions your brand, but doesn’t link to your site, it won’t pass any value.


PageRank Can be Passed Through Meta Refresh Redirects But They’re Not Advised

August 21, 2018 Source

Avoid using meta refresh as a redirect as these can have accessibility issues, especially when a 301 redirect can be used instead. If Google can recognise a meta refresh redirect PageRank will be passed across though.


Links Not Visible by Default Will Still Pass PageRank if They’re in HTML

July 10, 2018 Source

Google will only process and pass PageRank for links that are in the HTML, which also applies to links not visible by default.


Links to Different Language Sites Provide Same Value as Same Language Links

June 29, 2018 Source

Links to a different language site provide the same value as links to same language sites.


Different Country Versions of Content Can Dilute Value of Original Content

February 1, 2018 Source

Creating different country versions of pages in the same language can dilute the value of the original content and mean that other sites may rank for this term. John recommends working with people who have experience of working with large international sites so you can get the balance right of having pages that are useful to visitors in different countries while not the diluting value of these pages.


Link Position Doesn’t Influence Weight

July 7, 2017 Source

Google doesn’t give more weight to internal links based on their position on a page.


Place Links to Important Pages Higher in a Site Hierarchy

July 7, 2017 Source

Make sure links to your most important pages are relatively high up in a site hierarchy so Googlebot and users can reach them quickly and so Google can pass Pagerank more quickly.


Google Recognises When a Different Site is Launched on an Old Domain

June 30, 2017 Source

When a new site appears on a domain that was previously used by a different site or company, Google attempts to recognise it as a different site.


Related Topics

Voice Search Search Algorithms Search Queries Rich Snippets Featured Snippets Penalties Search Console