Internally Duplicated Content Isn’t Penalised But Can Waste Crawl Budget
Google doesn’t penalise sites for duplicating content internally but it can waste crawl budget.
Links Can be Ignored Algorithmically and Manually by Google
Links can be ignored algorithmically and manually by the Web Spam Team when they are taking manual action on a site to block the site from passing PageRank.
Avoid Linking Between Your Own Sites Unless Relevant to Avoid Manual Action
Make sure you only have relevant links between the sites you own, otherwise the Google manual action team could investigate your sites for implementing link exchange tactics.
SafeSearch Requests Can Take Weeks to be Processed
Requests to tell Google that your content is mistakenly being filtered by SafeSearch can take a few weeks to be processed by the SafeSearch Team.
Site Migrations Don’t Influence Google Web Spam Reviews
A site migration or site move doesn’t feed into the web spam team’s plans of sites to analyse or the way they prioritise their focus.
Various Options Available If You Move To a Penalised Domain
If a site has been migrated to a domain with a manual action, John recommends cancelling the site move (with the change of address tool in GSC), redirecting back from the penalised domain, or alternatively you can take steps to have the manual action removed.
Manual Actions Are Given for Sites Made Up Entirely of Duplicate Content
Website rankings are only harmed by duplicate content when a site is made up purely of duplicate content. The Google algorithms and web spam team will only remove sites from the index in this circumstance.
Event Markup Needs Physical Location
Event markup should only be used if the event has a physical location. Google may penalise your site in the form of a manual action if this markup is incorrect.
Links in Search Console Don’t Reflect What Algorithms or Penalties Are Using
If a bad link appears in Search Console, that doesn’t mean this is automatically being included in any algorithms or penalties.