Search Features & Functions

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Use a Proxy to Test Development Sites with Google Tools

March 20, 2020 Source

If Google’s testing tools like the Mobile Friendly Test, won’t work with a disallowed or noindexed locally hosted development site, Google provides a guide to implementing a proxy to bypass any firewalls.


Sites with Reconsidered Penalties are Not Monitored More Closely

March 20, 2020 Source

Google doesn’t monitor sites which have had a penalty and successful reconsideration request more closely afterwards, and there’s nothing that hangs around.


Repeated Reconsideration Review Requests Are Not Delayed

March 20, 2020 Source

Google will process multiple reconsideration requests without waiting for a fixed period between the reviews, but if they see a website going back and forth they might wait longer to take a look.


Google Wants to Automatically Ignore Unnatural Content

March 20, 2020 Source

Instead of applying manual penalties for unnatural content, Google wants to develop automatic solutions to ignore anything unnatural, like they already do for unnatural linking, so it won’t harm you and you won’t have to take any action. But in any situation where a penalty would be applied, the reviewer would probably take the time to look at the site.


Reconsideration Requests Can Take a Month to Process

March 20, 2020 Source

It can take Google up to a month to respond to reconsideration requests, particularly linking related issues. Google doesn’t send warnings first because they want to take immediate action when they find content with a problem.


FAQ Content Should be Specific to Each Page

March 20, 2020 Source

Content you provide in an FAQs section should be specific to each individual page and not copied across multiple pages.


Useful Text on Category Pages Helps Google

March 20, 2020 Source

Some useful and topical text on category page is useful as it helps Google to understand them a little better, but make sure that Google can still recognise the page’s intent as a shopping page, not an informational page.


Google Tests New Pages for Relevance to Search Terms

March 20, 2020 Source

Google tries displaying new pages, without a lot of signals, higher up in the search results to understand where the pages are most relevant to show. This will settle down over time as they collect more signals.


Owners Can be Removed From Search Console by Removing their Verification Token

March 17, 2020 Source

If you have an owner in Search Console that you want to remove, you need to remove the token which was used to validate the user, then you can unverify the user. You can use the user and permissions settings section to identify the verification method for a verified user.


Related Topics

Voice Search Search Algorithms Search Queries Rich Snippets Featured Snippets Penalties Search Console PageRank