Duplicate Content

Duplicate content occurs when there is the exact same, or very similar content appearing in different places on a website. There are several issues which can occur when a website has duplicate content, with search engines viewing it in many different ways. We cover this within our Hangout Notes, along with best practice recommendations for duplicate content issues.

Having Sections Of Duplicate Content on A Site Is Fine

July 12, 2019 Source

Google will not demote your site if you have sections of duplicate content across several different pages. Instead they will recognise the content is contained on several pages and try to filter it out within search results and show just one page.

HTML & AMP Pages Containing the Same Content Will Not Be Negatively Seen As Duplicate Content

June 14, 2019 Source

Having the same content on both HTML and AMP pages is not negatively seen as duplicate content by Google. However, it can lead to competition between the pages within search results. To avoid this, John recommends concentrating the value of both pages using the relevant rel alternate link and canonical tag.

International Websites on Separate Subdomains Will Not Be Penalized for Duplicate Content

May 17, 2019 Source

Google will not penalize international websites that exist on separate subdomains if they have duplicate content. Instead, it will recognise the pages are identical and in most cases index both, but will only pick one URL to show in search results.

Pages with Internally Duplicated Content Are Indexed Separately but Folded Together in Search

April 5, 2019 Source

Google will index pages with duplicate blocks of text separately but will work out which of those pages is most relevant to show for each query and will show just one of them in the search results.

Directory Sites Should Have Unique, Valuable Content to Perform in Search

April 5, 2019 Source

To rank in search, directories should provide unique information that would make users want to visit that site instead of going straight to the website of the business that they want contact details for.

Increase in Duplicate Content Could be Due to Changes in GSC Reporting

March 8, 2019 Source

Increases in the number of duplicate pages reported in Search Console could be because the tool only started reporting on that in the second part of last year, not that Google is suddenly seeing these pages differently.

Syndicated Content May Rank Higher Than Original Source

February 8, 2019 Source

If content is syndicated, webmasters need to accept the possibility that other websites publishing your content may rank higher. The canonical tag can help indicate to Google which page should be indexed but this may be overridden.

Merging Internal or External Pages on One Topic Will Result in Higher Rankings

October 30, 2018 Source

If separate sites that rank well already and both focus on the same topic or service merge, then they will see an increase in rankings as Google sees an even stronger page than before.

Sites Borrowing Content From Other Sites Will Outrank Them if They Provide Additional Value

September 21, 2018 Source

If another website uses an image on your site but writes additional engaging, descriptive content, then that page would rank above your original page due to the added value they are providing, despite you being the original source.

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