Internal Linking

Internal linking is important for both user experience and search engine crawlers, to help them find relevant and important pages. Our Hangout Notes for internal linking cover queries including; the importance of internal linking, how anchor text is used as a ranking signal and how Google handles internally linked parameter URLs for indexing.

Jump Links Are Used to Further Understand Page Structure Not Pass PageRank

January 10, 2020 Source

Jump links, where you link from one part of a page to another part of that same page, are not something that Google will use to pass signals such as PageRank. Instead, they are used to further understand the structure of the page and can be shown in search results to link to a particularly relevant part of the page for a user’s query.


Automatically Created Links on a Webpage Will Not be Seen as Spam by Google

January 10, 2020 Source

Automatically created links within the text of a page, for example links to tag pages, will not be seen as spam by Google. John doesn’t see any problems occurring from this as it’s a set up of internal linking that many sites implement.


Use Crawlers to Detect Internal Links to Redirecting URLs After Migration

December 13, 2019 Source

Use crawlers like DeepCrawl to detect internal links pointing to a redirecting URL after a migration.


Google Do Not Have a Preference for Absolute or Relative Internal Links

November 26, 2019 Source

When linking internally, it doesn’t matter to Google if you use absolute or relative URLs. John recommends using which ever is easier for each individual site. However, using absolute URLs pointed to the canonical version can make it easier to ensure both users and bots are able to find the preferred version of the URL.


Links Don’t Depreciate in Value Over Time, But Pages They’re Found on Can

October 4, 2019 Source

The signals that a link has won’t depreciate in value over time. However, the pages that the links are found on and link to externally may become less important over time as they are hidden deeper within a site’s architecture, especially if it is a site that is changed and updated often.


Links in Footnotes Are Seen Differently Than Links Included Within Text

October 1, 2019 Source

There is a difference in the way Google views links in footnotes compared to links within content. Links within the content of a page provide extra context which makes it easier for Google to understand what the link is about. In comparison, links within footnotes, with no set anchor text, are considered completely separate. John recommends using links within the content, where users will be able to easily access and use them.


Main Change With New Nofollow Attributes is For Outbound Links

September 20, 2019 Source

The plan for the update to rel=nofollow links becoming a hint is to make it so that minimal changes are required when using nofollow links internally on a site. John believes they will continue to see internal nofollow pages as not as important to be crawled or indexed. We asked a number of top SEO experts for their opinion on these changes and the impact they anticipate, you can find out more in our post here.


Different Sections of a Site Can Rank Quicker Depending on Internal Linking Structure

September 3, 2019 Source

Some sections of a site are structured more optimally for URL discovery and can be indexed and ranked more quickly. For example, the blog section on a WordPress site that has good internal linking and an RSS feed all set up might perform better than other parts of the site.


Internally Link Pages Together to Increase Discoverability & Reduce Reliance on XML Sitemap

September 3, 2019 Source

Internally linking pages together helps Googlebot to discover the pages on your site more easily, and reduces the reliance on using XML sitemaps for URL discovery.


Related Topics

Backlinks Anchor Text External Linking Disavow Deep App Links